Thinking

Things I keep
coming back to

Essay · Coming soon
What I learned from 380+ customer conversations
The patterns that show up when you actually sit with customers for years, not quarters. What changes in your product instincts, and what you can't learn any other way.
Essay · Coming soon
The PM who came from design
Why a background in graphic design and UX research isn't just a fun fact — it's a fundamentally different set of starting assumptions about what products are for.
Essay · Coming soon
On bringing a scrappy mindset into a structured environment
Regulated industries, big organizations, long approval chains. Why experimental product thinking isn't incompatible with constraints — it might actually be better suited to them.
Essay · Coming soon
The gap between what users say and what they do
Qual research taught me to distrust the literal question. What people tell you they want and how they actually behave are almost never the same thing, and that gap is where product lives.
How I think about product

Scope is a product decision

What you don't build matters as much as what you do. The best product work I've done involved saying no to things that sounded right but would have cost more than they added.

Data tells you what's happening. Customers tell you why.

Both are necessary. Quant without qual is pattern-matching in the dark. Qual without quant is n=1 with good storytelling. I've found the best product bets sit at the intersection.

I collect perspectives. I don't collect consensus.

Real input, genuine decisions, accountability for both. I've seen "collaborative" used as cover for avoiding hard calls. That's not what this means.

Build with, not at

The best engineers and designers I've worked with have caught things I would have shipped. The relationship is the product — if it's adversarial, the output will be too.

The job is to make complexity disappear

For the user, the product should feel simple. For the team, the problem should feel clear. Both require the same thing: doing the hard work of understanding before you start building.